JULIETTE SPIRSON
CREATIVE DIRECTION
Award-winning copywriter, thought leader, and creative concepter.
Currently an Associate Creative Director at the Adobe Creative Studio, where I have worked on apps like Premiere Pro and AfterEffects, as well as helped to launch and brand the AI-powered, social-forward Adobe Express. My Adobe work has won a Gold from the Effie Awards, a Merit Award from The One Show, a CLIO Silver Medal, and a Bronze Cube from the ADC/Global Awards.
ADOBE EXPRESS CREATOR SERIES
In order to showcase the way creative professionals are using Adobe Express, my team created an ongoing video series to tell compelling user stories. I was involved in the talent search as well as final picks to highlight specific use cases, writing interviews in order to organically pull out cohesive storylines, approving edits, and building out a landing page with social marketing,
ADOBE MAX
I have worked on several years' worth of Adobe MAX events, including bringing the 2020 one to a virtual space under a crunch, but my favorite was the Adobe Express x Toro y Moi booth. This collaboration of art, design, music, and magic was a joy to bring to life. I concepted from the beginning, helping select our creative partner and interviewing him to build a creative concept. I also oversaw promotional materials including signage, merchandise, and even showed up to work the booth.
ADOBE EXPRESS LAUNCH
In Spring 2023, I had the chance to work on the Desktop Beta Launch for Adobe’s newest product Adobe Express. My role involved concepting, scripting, storyboarding, copywriting of social media, email, landing page, and updates to other Adobe pages, as well as oversight of design. Our launch was covered by Forbes, TechCrunch, and more.
ADOBE x BILLIE EILISH:
Create What’s True to You
This campaign focused on Billie’s creative process for the "Happier Than Ever" music video. The :60 spot delved into her imaginative journey in conceiving the video. A behind-the-scenes film highlighted Billie’s creative process. To sustain the momentum, we introduced the Traveling Billboard Gallery—a unique activation displaying fan art in out-of-home marketing across tour cities. By exploring Billie's creative approach and involving fans in our campaign, we aimed to inspire young individuals globally to express their authenticity.
Cannes Lions Entertainment Shortlist, 2 Clio Music Silver Winner, Gold Effie Winner (Brand Integration and Entertainment Partnerships)
SUNDANCE 2020
At the 2020 Sundance Film Festival, Adobe brought the message of #CreativityForAll to an audience of incredible filmmakers. I wrote promotional scripts as well as a full-page manifesto for the Sundance catalog and the interview space in collaboration with IndieWire (where folks like Lin-Manuel Miranda and more, pictured, snapped photos).
ART.COM CATALOG
Print isn't dead! Amidst studies that show millennial buyers engaging with visual mailings, Art.com brought its catalog production in-house and increased its circulation. The most recent of these is the Winter 2018 catalog below. I worked with merchandisers and designers to create a compelling, page-turning showcase of the site that is beautiful and inspirational enough to live on any coffee table.
EMAILS + BANNERS
If you can read something online, I've written it. Selections below include email marketing and UX copy for Art.com and Adobe.
ORIGINAL POSTER ART
I got the chance to write a line of love-inspired posters that are available on AllPosters.com. Providing witty copy to a team of designers and seeing the range of designs they returned was incredible! I may or may not have a few of them hanging up at home. Maybe.
